TOP INNOVATORS IN BUSINESS PUBLISHING

摘要

In this harsh economic environment when many of the old ways of doing business don't seem to be working any longer, what b-to-b media companies must do has become clear: Innovate or die. New ideas are more important than ever; and the people who come up with them are critical to helping this ailing industry out of its current slump.rnThis year's list of the Top Innovators in Business Publishing features a host of executives who are working to divine ways that media companies can make money in the years to come. It's no surprise that many of these Innovators are focusing on ways to generate more revenue from the Web. After years of prognostica-tors heralding the rise of the Internet as a dominant marketing medium, that day has finally arrived.