Marketers plan to keep campaigns coming despite economic uncertainty

摘要

The current economic turbu-lence is causing advertisers to be cautious about their fourth-quar-ter ad spending, although many prominent b-to-b marketers will roll out new campaigns and con-tinue with their scheduled adver-tising for the rest of the year.Among those companies de-buting campaign are FedEx Corp., which kicked off a rebranding ef-fort Sept. 8 during the NFL season opener between the Green Bay Packers and New Orleans Saints; Sybase Inc., which will launch a new campaign this month around its analytics software; and the Fi-nancial Times, which introduced a global ad campaign Sept. 6.