Basic business solutions now part of portfolio

摘要

BtoB: Are your clients investing more in online now that the economy is picking up ? David Clarke: The big shift over the last couple of years has been in favor of interactive. Even during the recession, more and more clients shifted their budgets toward interactive as if s measurable and more efficient compared to "above-the-line" and print. The last thing you want to do during a recession is to spend money on marketing activities where you can't measure the business impact and ultimately the ROI.