Johnson Controls

摘要

Agency: Bader Rutter & Associates, Brookfield, Wis. Campaign: Interactive Wall for Panoptix at Greenbuild Launch date: October 2011 Creative credits: Group creative director: Sarah Kmet-Hunt; associate creative di-rector: James Madsen; senior copywriter: Kate Martin; digital art director: Ryan Spiering Why we liked it: For the launch of its Panoptix brand of cloud-based building management systems technology, Johnson Controls created a 20-by-7-foot "tweet wall" comprising 18 integrated touch-screen moni-tors that attendees could interact with by sending text messages and tweets that would appear in-stantly.