Take the time to lighten up and LOL!

摘要

FMW Fasteners has one of most delightfully silly Twitter feeds I've ever seen. The Houston-based maker of screws, bolts and other construction products finds delight in the mundane. 'Tamper Resistant Insert Bits are here! Be still my beating heart!" it tweeted last month under the little-used hashtag #FastenerExcitement. Earlier, it tweeted a photo of a pallet of product awaiting shipment with the caption: "Get out there and be free little fasteners! Fly away!" New channels are releasing long-bottled-up creativity.