Heavy-duty content marketers a breed apart

摘要

As content marketing gains a greater foothold in the marketing suite, those marketers that invest 30% or more of their budgets in the tactic-"best of breed" practitioners-exhibit significant differences in their use of content than those marketers that allocate a smaller share of their budget, according to a recently released BtoB study. According to the study, "Content Marketing: Ready for Prime Time," high-budget content marketers' No.