首页>
外国专利>
VIRAL MARKETING SERVICE PROVIDING SYSTEM FOR DISTRIBUTING ADVERTISEMENT COSTS FOR EACH MARKETER BY ANALYZING BEHAVIOR OF CONTENT RECEIVER, AND METHOD THEREFOR
VIRAL MARKETING SERVICE PROVIDING SYSTEM FOR DISTRIBUTING ADVERTISEMENT COSTS FOR EACH MARKETER BY ANALYZING BEHAVIOR OF CONTENT RECEIVER, AND METHOD THEREFOR
展开▼
机译:通过分析内容接收者的行为分配每个市场广告成本的虚拟市场服务提供系统及其方法
展开▼
页面导航
摘要
著录项
相似文献
摘要
Provided are a viral marketing service providing system for distributing advertisement costs for each marketer by analyzing a behavior of a content receiver, and a method therefor. For the viral marketing service for distributing advertisement costs for each marketer, the system comprises a content receiver behavior analyzing unit and a traffic quality index calculating unit, thereby precisely filtering abusing marketers (abusers), and thus can minimize damages to legitimate marketers with good intentions at the time of distributing predetermined advertisement costs. Also, the system can extract, by using a traffic quality index, high quality marketers who generate active behaviors on an advertiser's landing page or start a rumor of contents in a manner which aids in the advertising purpose of an advertiser, thereby distributing some of the advertisement costs paid by an advertiser to the marketers at a higher rate than other marketers.
展开▼