Linkedln programs encourage marketers to engage with followers

摘要

With more than 150 million members, Linkedln's distinction is that it's used primarily as a business tool. "The audience is in a business mind-set when they are on it." said Brandon Berger, chief digital officer, worldwide, at Ogilvy & Mather. "People are there to look for new job opportunities, to engage with communities of like-minded people and to connect with potential clients."