Anderson gets CMO slot at snacks giant Mondelez

摘要

Dana anderson can add a new description to her LinkedIn profile: fearless. In naming her senior VP-chief marketing officer at Mondelez International last week, the candy and snacks giant's newly anointed Chief Growth Officer Mark Clouse said Ms. Anderson "is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways." He added: "Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies."