A.1.: No longer monogamous, marketer drops 'steak' from name

摘要

This just in: A.1. Steak Sauce is no longer steak sauce. The Kraft Foods Group brand is dropping steak from its name as part of a push that plugs the sauce for everything from pork to tofu. The effort, which is called "For Almost Everything. Almost," is by CP&B, Los Angeles, and marks the brand's return to TV advertising after a five-year hiatus. The two TV spots go for laughs by featuring the peculiar habits of some people as well as their unique A.1. tastes.