MOBILE-TECH PLAYERS ARE GRUMBLING THE COOKIE

摘要

For years, cookies were the glaring blind spot in mobile advertising. The slivers of code that track user data across the web don't work well on phones. Other tracing solutions are piecemeal. So advertisers have sprayed device screens with banner ads and prayed for sales. But major tech companies are looking to completely bypass the cookie, aiming to track consumers on their phone and every other device they use.