Cookies on the mind: Industry players discuss potential in growing category

摘要

hough not completely forgotten, the cookie category in recent years has not necessarily been at the forefront of many grain-based foods executives' minds when delivering updates on their company's businesses. For a while, the growth of the private label cookie category was to blame, as results in the branded category were sluggish, and, as a result, not much to talk about. But beginning in 2011, indulgence returned and executives are providing a glimpse into where they see the segment heading.