When small shops tackle big spots

摘要

You're a small agency and you've caught a huge break-you've been tapped for a Super Bowl spot How much does that affect your culture? Pretty radically, say shops that have been through it. "As a small agency and a new agency, this is the opportunity you dream about," said Hunter Hindman, co-chief creative officer at Argonaut, a year-old San Franciso-based agency charged with Volkswagen's Big Game spot this year, Mr. Hindman and co-creative chief Rick Condos hail from Goodby, Silverstein & Partners and were tasked with one of the higher-profile spots, given that it was the follow up to "The Force," a creative superhit from 2011 that remains one of the most shared ads of all time.