NetJets, the biggest player in the fractional game by a wide margin, although only at times profitable in the US, is building up its fleet to an unassailable position. Warren Buffet, through Berkshire Hathaway, owns NetJets and is confident on a return in his investment. The fleet in Europe will soon be in a position to deliver the fastest, most reliable service at a competitive price. NetJets Europe (part of NetJets Inc.) has also taken over control of sub-fractional members club Marquis Jet Europe (MJE). MJE was established three years ago by private UK investors alongside funding from its US parent Marquis Jet, in order to sell smaller chunks of NetJets' fractions to European customers. MJE's European operation was lagging behind the US operation, which was selling around 100 of its 25-hour cards per month. Ten additional sales directors will be hired in order to successfully bring onbard 250 extra customers per year.
展开▼
