»You could be forgiven for thinking that the action on the pitch was a mere sideshow. Today's fans expect to enjoy an experience rather than just watch a game, says Duncan Payne, sales manager at broadcast systems integrator, WTS. "AV is playing a big role in enhancing fans' experience and engagement at sporting venues, before, during and after events," he says. "From the moment fans arrive at the venue - outside the ground, on the concourses and inside the stadium - AV is a key driver in building atmosphere and anticipation. Modern AV solutions allow instant replay of key moments, pre-rehearsed effects operated by a single button, and the ability to involve multiple sponsors within a single game."
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