Talking the "safety talk" is universal. When a fleet manager communicates safety - training, policy, tracking driver performance - everyone is a fan. After all, how can any business professional object to taking responsibility for the safety of employees, their families, and the general public? Unfortunately, walking the "safety walk" is sometimes less popular, especially as it pertains to the establishment and enforcement of policy. Nowhere is this more evident than when dealing with the most senior executives in a company. Indeed, they are the ones who cheer most loudly when safety is the subject, while quietly creating exceptions to those same efforts.
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