Virtual reality at Fiat

摘要

Fiat has revealed that working with the specialist company Virtalis, it has developed a new virtual reality (VR) product design system that extends beyond ergonomics to incorporate all data held on a vehicle, embracing aerodynamics, crash testing, focus group analysis, manufacturing, and marketing. The program was pioneered by Elasis, a scientific and technical network within the Fiat Group, both to develop new vehicles and support product innovation. Metodoiogie Sviluppo Prodotto (MSP), a department within Elasis, has been researching VR capability since the late 1990s and introduced DMU (Digital Mock-Up) techniques into Fiat and sister company Alfa Romeo.