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VW Passat CC

机译:大众帕萨特CC

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摘要

With Europe's car market fragmenting fast, it is a bold manufacturer that sells only a small range of models. With an increasing choice of vehicle types, few carmakers can afford to risk losing volumes by not having products to offer buyers in different segments. Volkswagen's approach is simple: cover as much of the market as possible. And that's the reason for the Volkswagen Passat CC.The Mercedes-Benz CLS luxury coupe was a bit of a gamble, but one that has paid off. It has taken almost four years for another carmaker to emulate it. The CC has been developed along the same lines, taking a successful four-door sedan and reworking it into a four-door, four-seat coupe. CC stands for Comfort Coupe, which is at odds with the Coupe Cabriolet name used by other companies for their folding hardtop cabriolets. But this is a marketing issue that Volkswagen is confident will not be a problem.
机译:随着欧洲汽车市场的快速细分,这是一家大胆的制造商,只销售少量车型。随着车辆类型的选择不断增加,很少有汽车制造商能够承受因没有产品提供给不同细分市场的买家而冒着失去销量的风险。大众汽车的方法很简单:覆盖尽可能多的市场。这就是选择大众帕萨特CC的原因。梅赛德斯-奔驰CLS豪华轿跑车有点赌博,但已经获得回报。另一家汽车制造商仿效了将近四年。 CC的开发路线相同,成功采用了四门轿车并将其改装为四门四座轿跑车。 CC代表Comfort Coupe,与其他公司用于折叠式硬顶敞蓬车的Coupe Cabriolet名称不同。但这是大众确信没有问题的市场营销问题。

著录项

  • 来源
    《Automotive engineer》 |2008年第6期|p.22|共1页
  • 作者

  • 作者单位
  • 收录信息 美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 汽车工程;
  • 关键词

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