EVALUATING THE PERFORMANCE OF THE TAIWANESE HOTEL INDUSTRY USING A WEIGHT SLACKS-BASED MEASURE

摘要

The purpose of this paper is threefold: to assess the performance of 55 international tourist hotels in Taiwan in 2001 in terms of managerial, occupancy, and catering efficiencies; to analyze hotel operating characteristics, which might explain the variation in managerial efficiencies across these hotels; and to measure productivity growth in the 34 international tourist hotels over the years 1990-2001. Empirical results indicate that (1) the marketing for lodging services was not operated efficiently in 2001; (2) the hotels operated poorly both at the levels of occupancy and catering efficiencies in 2001; (3) there is a weak tendency for a hotel with relative high catering efficiency to go with good occupancy efficiency; (4) differences in operating variables, such as the floor space of catering department, the number of guest rooms, the closeness of a hotel to CKS international airport, and the number of employees do have a significant influence upon hotel performance; and finally, (5) about 61.76% of hotels had annual productivity changes over time.