Foreign Brands Dominating Consumer Goods Industry

摘要

Foreign brands are making stronger headway than domestic brandsnin the Vietnamese consumer goods industry. Domestic brands boastnonly a modest presence in Vietnam, which can be attributed to thendistribution hurdles faced by local consumer goods players, thenstronger brand appeal of foreign companies and the perceived bet-nter product quality of foreign goods. In our opinion, local consumerngoods investors would probably do best to improve their productnquality and tailor their portfolio to meet the localised needs of thenVietnamese consumer.