Premiumisation To Be A Key Growth Driver For Tingyi

摘要

Tingyi Holding Corp (Tingyi) is China's dominant producer and distributornof instant noodles. Over the years, it has used its noodles businessnas a springboard to expand into three other segments: beverages, bakerynand frozen food. Beverages overtook noodles as the largest segment bynsales in 2009 and by 2013 was 45% bigger than noodles. Beverages andnnoodles represent the overwhelming majority of Tingyi's trade, with ancombined contribution to annual sales of more than 95% in 2013.