In The Age of Surveillance Capitalism, Shoshana Zuboff argues that technology companies have monetized metadata, usurping individuals' expectations of privacy and compromising information integrity. Through ubiquitous and interconnected search engines, social media, and data-enabled devices, companies can conduct pervasive surveillance of individuals' movements, decisions, and emotions, all in the interest of predicting and influencing consumer behaviour. Zuboff posits that this erosion of privacy threatens democracy.
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