INSTAGRAM is not making architecture dumb. Instagram is connecting architecture with our community. And being connected to our community is what keeps architecture relevant, thriving and valued. It's easy to argue that Instagram reduces architects' complex cultural and artistic output to an ephemeral low-res image, but that argument ignores how successful Instagram is at starting conversations. It may look like an echo-chamber; a fashion parade propped up by indiscriminate 'likers', but my experience tells me it's much more than that. Instagram connects us to a global audience. It connects us to other architects, to engineers, contractors, fabricators, artists. Perhaps most importantly, it connects our profession to future clients and business opportunities.
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