Social Media and Influencers: Impact on the Fashion and Apparel Supply Chain

摘要

The growth of the internet and a hyper-connected, hyper-mediated world poses enormous challenges for consumer products companies. The numbers alone are staggering: 2.2 billion monthly active Facebook users, 1.8 billion monthly logged-in YouTube users, 1 billion monthly active Instagram users, 336 million monthly active Twitter users, 289 million monthly active Snap-chat users, 250 million monthly Pinterest users, 173 million monthly active Yelp users.