Understanding The Euro

摘要

The euro is the new currency that fuels economic growth by making it as easy to do business across Europe's national borders as it is across the United States. Thus, it provides a sales and marketing tool the likes of which has never been seen before, whether selling, buying or investing. To understand the euro you must know some basics about its history, how it works and why. Armed with this knowledge it will be easy for your company to take advantage of it in Europe. Dealing in euros as the medium of exchange makes doing business easier and convenient because the euro places you in a fair, if not favorable competitive position against your U.S. and foreign competitors.