18 Trade Show Don'ts

摘要

Going to a trade show? Beware. It's easy to make any number of common mistakes that can turn a productive buying trip into an expensive bomb. Attending a trade show is an investment in time―yours. Given the business opportunities you pass up while you're there, the hours you spend navigating the aisles can be more expensive than the actual cash outlay made for a flight and a hotel room. So how can you get a solid return on this investment in time and money? Below, seven trade-show consultants pinpoint common errors made by show-goers―and how to avoid making them.