How to Craft a World-Class Customer Experience

摘要

As if Cancun's sun, sand and surf in January weren't enough, a highlight of the Five Star & Brainstorming Conference was John R. DiJulius Ill's presentation, How to Make Your Customer Experience World Class. DiJulius, author of The Customer Service Revolution, offered special insights into a customer's life and how dry cleaners can translate that into a superb experience. "How can we be the brand that our customers literally can't live without?" he asked the audience attending the joint National Cleaners Association/Drycleaning & Laundry Institute event, pacing around and among the scattered round tables where attendees sat.