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MANAGING A REBRAND

机译:管理品牌

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摘要

Wild Orchid Baking Co., has taken many different forms over past six years, but the core remained high-end custom wedding cakes, even as other facets of the business came and went. And while my custom cake business was growing, other opportunities began to present themselves. I was approached to write my first book, Great Cake Decorating, was asked to write and create content for a few different publications, and was given the opportunity to teach, both in-person and for online Craftsy.
机译:在过去的六年中,Wild Orchid Baking Co.采取了多种形式,但核心仍然是高端定制婚礼蛋糕,尽管该业务的其他方面来来往往。随着我的定制蛋糕业务的发展,其他机会也开始出现。我被要求写第一本书《 Great Cake Decorating》,被要求为一些不同的出版物编写和创建内容,并有机会亲自授课和在线Craftsy授课。

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