Rebranding a portable electronic device while maintaining user data

摘要

A portable electronic device may be rebranded, this rebranding may cause a plurality of data files in a user memory partition on the portable electronic device to be deleted when the device is returned to factory settings or otherwise wiped during the rebranding. Rebranding may be desirable in order for the user to receive better and/or more cost-effective services from a telecommunications service provider. Therefore, a user may want to rebrand their device without losing the data in the user memory partition. The user may specify or configure the device to copy or move the plurality of data to a carrier memory partition or a system memory partition on the device, or to a remote server, or to a removable memory such as an SD card.