Marketing Guru Talks About Differentiation

摘要

Nashville — A roomful of AirTime 500 contractors at the Gaylord Opryland Hotel listened as marketing guru Jack Trout talked about "marketing warfare" and how being different is the best way to stand out from the competition, Trout, president of Trout & Partners, Old Greenwich, Conn., gave some words of advice to more than 1,400 attendees at the Air-Time 500 Fall Expo. "Find your difference and use it as a benefit to your customer," Trout said. "Make sure your message makes sense and that you have the credentials to back up you claim of being different — an communicate your difference!"