APPAREL Africa and the Middle East Olympics 2012 breathes innovation into sportswear

摘要

Olympics 2012'S Impact on design and technology used in sportswear has been tremendous. All major sportswear brands launched custom designed products to ensure the efficiency of sportspersons was enhanced and comfort and style was maintained. The innovations are bound to have a lasting effect on the make of sportswear in times to come.Speedo launched a new high-tech swimwear collection for the 2012 Olympics. While suits, caps and goggles were conventionally designed, the brand ensured that the products were engineered in a way that all three elements generated a unified system that secured FINA (Federation Internationale de Natation) approval. Speedo claims its combined FASTSKIN3 Racing System will enhance both comfort and hydrodynamic efficiency by a full body passive drag reduction of up to 16.6 per cent, an 11 per cent improvement in swimmers' oxygen economy enabling them to swim stronger for longer, and achieve a 5.2 per cent reduction in body active drag.