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首页> 外文期刊>Advance journal of food science and technology >Research on Influence Factors of Brand Added Value Based on Method of IAHP and DEA
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Research on Influence Factors of Brand Added Value Based on Method of IAHP and DEA

机译:基于IAHP和DEA的品牌附加值影响因素研究。

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摘要

Based on the research of scholars both at home and abroad, this study studies brand added value by using IAHP and DEA and gets some influence factors and its weight. Actual date of HiSense group has been analyzed by using DEA, we analyze its developing efficiency in recent 10 years. The conclusion can improve its brand construction, improve its market competitiveness and influence and has important theoretical and realistic significance.
机译:在国内外学者的研究基础上,本研究运用IAHP和DEA方法研究了品牌附加值,并得出了一些影响因素及其权重。通过使用DEA分析了HiSense集团的实际日期,我们分析了其近十年来的发展效率。结论可以改善其品牌建设,提高其市场竞争力和影响力,具有重要的理论和现实意义。

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