NEW IRS REG MUFFLES MARKETING STRATEGIES

摘要

As of January 1, marketers were given a new challenge to wrestle with. New regulations issued by the Internal Revenue Service now limit tax preparers' use and disclosure of information obtained during the return-preparation process to activities directly related to the preparation of the return.rnThe new regulations, under IRS Code Section 7216, were written to prevent the undisclosed transfer of taxpayer data to third parties and protect taxpayer data from being used to market other products. However, the disclosure requirement even applies when additional tax services are provided.