New and improved poem

摘要

Purpose – This poem aims to present a contemplation of the impact of marketing on creativity. Design/methodology/approach – This takes the form of a fictional poem, polemic, irony (the last two words are ironic as well). Findings – The poet considers the nature of creative communication; and finds that in order to reach a wide market the poet has to sacrifice self expression (you made me give the game away). Originality/value – A unique contemplation on the nature of creativity and communication (but I am open to challenge).