Research repeatedly suggests that the thing members most value about the institute is its reputation. If the institute is held in high regard, then so are those who hold the chartered accountant qualification.The institute is a brand which needs to be protected and enhanced for the benefit of all members. Enhancing this reputation and the brand is a key driver behind the introduction of the new CPD scheme. Unlike the present system which applies only to certain groups of members such as those working in 'reserved' areas, the new scheme will include all members, regardless of their role. For the majority of members, particularly those who work in business, being part of an institute CPD scheme will be a new experience. But for such a scheme to work properly, and to ensure full and proper protection and enhancement of the institute's reputation and brand, it needs to be applied to all members.
展开▼
