SOCIAL MEDIA VALUE

摘要

On the face of it, the dynamic world of social media and the traditionally conservative, structured world of accountancy seem poles apart. Tweeting, sharing multimedia content and collaborating online hardly sound like features that would add value to figure-hungry clients or the firms that serve them. But just as the public is now being given more rights to information in their medical records, and can easily look up their credit rating, or bank/retail account status, clients of accounting services are demanding greater, more flexible access to their own business data. Information services provision is now a product business, like any other.