Rain Man or Pied Piper? Moving Business Schools Beyond Media Rankings with Mass Customization and Stakeholder Education

William H.GIick

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Rain Man or Pied Piper? Moving Business Schools Beyond Media Rankings with Mass Customization and Stakeholder Education

机译：雨人还是吹笛者？通过大规模定制和利益相关者教育使商学院超越媒体排名

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The significance of graduate business school media rankings has always been controversial. Even so, more business schools are participat- ing in these "beauty contests" as judges and/or in hopes of being cited among the best in at least one of the pagean

机译：商学院研究生媒体排名的重要性一直存在争议。即便如此，更多的商学院也以法官身份参加了这些“选美大赛”，并且/或者希望被选为至少一个讲坛中的佼佼者。

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《The Academy of Management Perspectives》 |2008年第1期|p.18-23|共6页
作者
William H.GIick;
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Jesse H. Jones Graduate School of Management, Rice University;

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正文语种 eng
中图分类管理学;
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Rain Man or Pied Piper? Moving Business Schools Beyond Media Rankings with Mass Customization and Stakeholder Education

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