Crisis perception and consumption pattern during COVID-19: do demographic factors make differences?

摘要

Consumption patterns of people around the world have been tremendously affected due to the COVID-19 outbreak since December 2019. Previous studies validated the influence of both internal and external factors on consumer behaviour. However, due to the lack of empirical research, this study explored the influence of external factor such as COVID-19 on consumer purchase behaviour, economic and financial situation. In addition, the study investigated how crisis perception and consumption pattern vary due to demographic variables.