声明
DEDICATION
BIOGRAPHICAL SKETCH
ACKNOWLEDGEMENT
ABSTRACT
摘要
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF ABBREVIATIONS
CHAPTER ONE INTRODUCTION
1．1 Background
1．1．1 Effects of Product Harm Crises on Firms and Their Responses
1．1．2 Effects of Product Harm Crises on Consumers and Their Responses
1．1．3 Effects of Electronic Word-of-Mouth on Consumer Decision-making
1．2 Problem Statement
1．3 Research Purpose
1．4 Research Objectives and Questions
1．5 Significance of the Study
1．6 Methodology
1．7 Composition of the Study
1．8 Expected Outcomes of the Study
CHAPTER TWO LITERATURE REVIEW
2．1 Introduction
2．2 Review of Theoretical Concepts and Foundations
2．2．1 Product vs．Brand
2．2．2 Brand Knowledge and Evaluation
2．2．3 Marketing Process，Consumer Behavior，and Marketing Strategies
2．2．4 Product Harm Crises
2．2．5 Attribution Theory of Causal Inferences
2．2．6 Crisis Communication and Situational Crisis Communication Theory
2．2．7 Word-of-Mouth vs．Electronic Word-of-Mouth
2．2．8 Consumer Generated Content
2．2．9 Social Communication Theory
2．2．10 Persuasive Communication Process
2．2．11 Uncertainty Reduction Theory
2．2．12 Social Identity Theory
2．2．13 Diffusion Theory
2．3 Conceptualization of the Problem and Hypotheses
2．3．1 Antecedents of Information
2．3．2 Effects of Adoption of eWOM Messages on Consumer Purchase Decisions
2．3．3 Pre-decisional Disposition：The Moderating Variable
CHAPTER THREE RESEARCH METHODOLOGY
3．1 Introduction
3．2 Research Purpose and Approach
3．3 Research Design
3．4 Research Setting
3．5 Types of Data and Its Collection Strategy
3．6 Pilot Testing
3．7 Designing of Questionnaires
3．7．1 Questionnaire-One
3．7．2 Questionnaire-Two
3．7．3 Questionnaire-Three
3．8 Sampling and Data Collection Procedure
3．8．1 Chinese Context
3．8．2 Sri Lankan Context
3．9 Operationalization of Variables
3．10 Methods of Data Analysis
3．10．1 General Information
3．10．2 Normality of Variables
3．10．3 Descriptive Statistics
3．10．4 Hypotheses Testing
3．10．5 Regression Analysis
3．10．6 Linearity
3．10．7 Test for Design Quality
3．11 Summary
CHAPTER FOUR DATA PRESENTATION
4．1 Introduction
4．2 Demographic Profile of the Sample-Survey One
4．3 Demographic Profile of the Sample-Survey Two
4．4 Demographic Profile of the Sample-Survey Three
4．5 Internet Popularity and Its Usage in China and Sri Lanka
4．6 Social Networking Popularity and Its Usage in China and Sri Lanka
4．7 Information Source Preference among Chinese and Sri Lankan Consumers
4．8 Summary
CHAPTER FIVE REFLECTION OF AMECHANISM FOR CRAFTING AN ETHICAL BUSINESS CLIMATE
5．1 Introduction
5．2 Significance of the Study
5．2．1 Elaboration of the Phenomenon from National Culture Perspective-China as an Example
5．3 Why does it necessary to craft an Ethical Business Climate in Firms?
5．4 Purpose and Objective
5．5 Theoretical Concepts
5．5．1 What is Business Ethics?
5．5．2 Corporate Social Responsibility (CSR) Strategy for Firms
5．5．3 Entrepreneur’s Personal Value Orientation in Making Ethical Business Decisions
5．6 Methodology
5．7 Conceptualizing the Relationships and Identifying Propositions
5．7．1 Relationship between an Entrepreneur’s Values and Attitude towards CSR
5．7．2 Relationship between the CSR and making Ethical Business Decisions
5．8 Summary
CHAPTER SIX MOTIVATION，ABILITY，AND OPPORTUNITY FRAMEWORK ON ADOPTION OF ELECTRONIC WORD-OF-MOUTH
6．1 Introduction
6．2 Objective
6．3 Significance
6．4 Literature Review and Hypotheses Development
6．5 Methodology
6．5．1 Research Approach and Design
6．5．2 Questionnaire Design
6．5．3 Sampling and Survey Procedure
6．5．4 Variables and Measures
6．6 Results
6．6．1 Reliability and Validity Testing
6．6．2 Hypothesis Testing
6．7 Summary
CHAPTER SEVEN CONSUMER GENERATED CONTENT IN SOCIAL MEDIA ON ASSESSING THE POST-PURCHASE PERCEIVED RISK OF ABRAND
7．1 Introduction
7．2 Objective
7．3 Significance
7．4 Literature Review and Hypotheses Development
7．4．1 Defensive Attribution at Product Harm Crises
7．4．2 Consumer Persuasion through Online Social Communication
7．4．3 Perceived Credibility and Adoption of CGC on Risk Assessment of a Crisis Brand
7．5 Methodology
7．5．1 Research Approach and Design
7．5．2 Questionnaire Design
7．5．3 Sampling and Survey Procedure
7．5．4 Variables and Measures
7．6 Results
7．6．1 Measurement Model Analysis
7．6．2 Structural Model Analysis
7．7 Summary
CHAPTER EIGHT CONSUMER ANDMARKETER GENERATED ONLINE COMMUNICATION ON EVALUATING A CULPABLE BRAND
8．1 Introduction
8．2 Objective
8．3 Significance
8．4 Literature Review and Hypotheses Development
8．5 Methodology
8．5．1 Research Approach and Design
8．5．2 Questionnaire Design
8．5．3 Sampling and Data Collection Procedure
8．5．4 Measures and Reliability
8．5．5 Covariate
8．6 Results
8．6．1 Manipulation and Confound Check
8．6．2 Hypothesis Testing
8．7 Summary
CHAPTER NINE GENERAL DISCUSSION
9．1 Introduction
9．2 Effects of a Consumer’s Motivation，Ability，and Opportunity (MOA) to Engage in eWOM Communication on assessing the Post-pruchase Perceived Risk of a Culpable Brand
9．3 Effects of Consumer-Generated Content in Social Media on Assessing the Post-Purchase Perceived Risk of a Culpable Brand
9．4 Effects of Web-based Crisis Response Communication on Evaluating a Culpable Brand
9．5 Effects of Entrepreneur’s Value Orientation in Managing Product Harm Crises
9．6 Summary
CHAPTER TEN CONCLUSION，IMPLICATIONS，LIMITATIONS，AND FUTURE DIRECTIONS
10．1 Introduction
10．2 Conclusion
10．3 Implications
10．3．1 Theoretical Implications
10．3．2 Managerial Implications
10．4 General Limitations
10．5 Future Directions
REFERENCES
PUBLICATIONS FROM THE DISSERTATION
APPENDIX
