Community-Based Recommendations to Improve Customer Turnout at a Non-Profit Grocery Store

摘要

Aimed at improving healthy food access in a low-income neighborhood, the Salvation Army's first non-profit grocery store in Baltimore City has so far failed to attract a large customer base. The store averages just 140 customers daily and serves 500 unique families weekly, with an average transaction of $14. This study explored reasons for low usage from the perspective of community members and suggests solutions.