A qualitative exploration of attitudes towards alcohol and the role of parents and peers of two alcohol-attitude-based segments of the adolescent population

摘要

BackgroundAn earlier study using social marketing and audience segmentation distinguished five segments of Dutch adolescents aged 12–18 years based on their attitudes towards alcohol. The present, qualitative study focuses on two of these five segments (‘ordinaries’ and ‘ordinary sobers’) and explores the attitudes of these two segments towards alcohol, and the role of parents and peers in their alcohol use in more detail.