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Variations in power of opinion leaders in online communication networks

机译:在线交流网络中意见领袖的权力变化

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摘要

Online social media has completely transformed how we communicate with each other. While online discussion platforms are available in the form of applications and websites, an emergent outcome of this transformation is the phenomenon of ‘opinion leaders’. A number of previous studies have been presented to identify opinion leaders in online discussion networks. In particular, Feng (2016 Comput. Hum. Behav. >54, 43–53. ()) has identified five different types of central users besides outlining their communication patterns in an online communication network. However, the presented work focuses on a limited time span. The question remains as to whether similar communication patterns exist that will stand the test of time over longer periods. Here, we present a critical analysis of the Feng framework both for short-term as well as for longer periods. Additionally, for validation, we take another case study presented by Udanor et al. (2016 Program >50, 481–507. ()) to further understand these dynamics. Results indicate that not all Feng-based central users may be identifiable in the longer term. Conversation starter and influencers were noted as opinion leaders in the network. These users play an important role as information sources in long-term discussions. Whereas network builder and active engager help in connecting otherwise sparse communities. Furthermore, we discuss the changing positions of opinion leaders and their power to keep isolates interested in an online discussion network.
机译:在线社交媒体已经彻底改变了我们彼此交流的方式。尽管在线讨论平台可以以应用程序和网站的形式提供,但这种转变的新结果是“意见领袖”现象。已经提出了许多先前的研究来确定在线讨论网络中的意见领袖。特别是,冯(2016 Comput。Hum。Behav。> 54 ,43–53。())除了概述了在线通信网络中的通信模式外,还确定了五种不同类型的中央用户。但是,目前的工作集中在有限的时间跨度上。问题在于是否存在类似的通信模式,这些通信模式将在更长的时间内经受住时间的考验。在这里,我们对冯氏框架的短期和长期进行了批判性分析。另外,为了进行验证,我们采用了Udanor等人提出的另一个案例研究。 (2016年计划> 50 ,481-507。())以进一步了解这些动态。结果表明,从长远来看,并非所有基于冯的中央用户都可以识别。对话的开始者和影响者被认为是网络中的意见领袖。这些用户在长期讨论中作为信息来源发挥着重要作用。而网络建设者和积极参与者则有助于连接稀疏的社区。此外,我们讨论了意见领袖不断变化的立场,以及他们保持孤立人士对在线讨论网络感兴趣的权力。

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