社会网络大数据分析框架及其关键技术

摘要

This paper proposes an analytical framework for social networking based on big data, and it elaborates on key techniques. In addition, this paper introduces Tsinghua Social Network Analysis System (THSNAS) based on the above framework and shows results in terms of individual, group, event and holistic analysis. The analytical framework can provide theoretical and practical guidance for social network analysis, and has great value in terms of precision advertising, personalized information recommendation, and social management.%提出了一套社会网络大数据的分析框架，并分析了其关键和核心技术。介绍了基于该框架的清华社会网络大数据分析系统（THSNAS），从个体、群体、事件和整体四个方面给出了系统分析结果。社会网络大数据的分析框架既能为社会网络大数据的深入分析提供理论依据和指导方法，又能为广告精准投放、个性化信息推荐、社会管理等方面带来重要价值。