论媒介批评效果的发生及其条件——以《人民日报》等媒体对“非诚勿扰”节目的批评为例

摘要

If You Are the One is one of China＇s dating shows hosted by Jiangsu TV Channel to cater for social reality and modern rhythm of life.Two opposite kinds of comments are made on a series of problems such as content of programs,moral orientation and cultural connotation after its broadcasting.In several stages of the development of the program If You Are the One,the media criticism has existed as an expression of public opinions.Media criticism,as supervision by public opinions in essence,comments on the elements of the program If You Are the One by means of value criticism and theoretical identification,playing the role of the effective regulation on mass media,which shows the unique value in the cultural construction.%＂非诚勿扰＂栏目是江苏卫视打造的一档新派婚恋交友节目。该节目开播之始,围绕节目内容、道德取向、文化内涵等在各种媒体产生了截然相反的两极性评论。在节目的发展过程中,社会舆论监督范畴的媒介批评始终顽强地存在着,并以价值评判和理论鉴别的方式对该栏目的每个元素进行评说,在一定条件下实现了对大众传媒有效规制的作用,显示了媒介批评在文化建设中的独特价值。