互联网技术使用偏好的潜在弊端

摘要

Information technology has achieved tremendous progress, which not only enhanced our ability to access massive information, but also made netizens more willing to make contact with their own like-minded social cir-cles, which exacerbated the formation of bias and thus caused cognitive bias. This article starts from observing the process of information personalization brought by some network technologies, then analyzes the cause & effects of cognitive bias, and ends with a brief discussion about the impact of Internet technology preferences and our reactions.%网络时代信息技术的巨大进步虽然使个人获取信息的能力无限增大，但却使网民更倾向于接触与自己观点相近的圈子，从而加剧偏见的形成，造成认知偏向。本文力图从一些网络技术引起的信息个人化出发，分析认知偏向现象的现实效应和产生原因，并探讨如何应对互联网技术偏好对我们认知的影响。