视觉传达设计在运动鞋造型设计中的创新应用

摘要

视觉传达设计主要是以文字、图形、色彩为基本要素的艺术创作，传统文化、涂鸦文化、多种现代设计元素是视觉传达设计应用于运动鞋造型设计中的一个大创新。结合视觉传达设计的多元化设计与形式美法则，突破传统的思想束缚，独出心裁，出奇制胜、大胆改进目前的设计现状，才能设计出更多既符合运动规律和专业运动特点，又不失美感和潮流风范的现代运动鞋款式。%Visual communication design major was based on the text, graphics, color of the basic elements of artistic creation, the traditional culture, graffiti culture, and a variety of design elements is now the visual communication design is applied to a large innovation in the design of shoes modelling design, how to com-bine the diversity of visual communication design design and aesthetic principles, break through the tradi-tional thoughts, could usefully, surprise, bold improvement on the design of the current status quo, to design more accord with motion law, and the characteristics of the professional sport, and do not break aesthetic feeling and the modern fashion style shoes design.