基于文化创意理念的高职学生实践创新项目指导策略研究--以“婚庆用品包装整体形象策划与设计”项目为例

摘要

The concept of "creative industry" emerges with the economic globalization, the core of which is the cultural and creative industry. The development of the creative industry is important to China in economic transition period. It is not only the motive power of enterprise vitality, but also a new opportunity to create potential wealth and job opportunities for individuals. It is in this context that the university student's practice and innovation training project was started, aiming to promote students' awareness of innovation and entrepreneurship as well as practice ability. With a case study of the project "overall image planning and design in wedding supplies packaging" and based on cultural and creative idea, this article probes into the instructive strategies of higher vocational students' practice and innovation project from three aspects: project selection, guideline and method.%经济全球化使得“创意产业”这一概念应运而生，其核心是文化创意产业。对正处于经济转型期的中国来说，创意产业的发展尤为重要，它不仅是企业焕发生机的原动力，同时也是个人创造潜在财富和就业机会的新契机。大学生实践创新训练计划项目就是国家在这一背景下启动的旨在提高大学生创新精神、创业精神和实践能力的计划措施。本文基于文化创意理念，以“婚庆用品包装整体形象策划与设计”项目为例，从项目选题、指导路线、指导方法等三个方面对高职学生实践创新训练计划项目指导策略进行了研究与总结。