高校微信公共平台研究——以昆明理工大学为例

摘要

WeChat public platform is the important position of the ideological and political work of the university.It is the classroom of the students" self-education,the garden of campus culture life,the window of the process of foreign exchange and publicizing.It has become the important part of management education and students" studying life.At present,there are some problems such as single mode,weak interaction,simple function and lack of ideological content in WeChat public platform.Platform managers need to improve WeChat public platforrn's quality and attraction from content innovation,communication effects,audience needs and team construction,and play a serving and educating role.%微信公众平台是高校网络思想政治工作的重要阵地,是学生自我教育的课堂,是校园文化生活的园地,是学校宣传的窗口,其已经成为高校管理育人和学生学习生活的重要组成部分.目前高校开通的微信公众平台中存在模式单一、互动性弱、功能简单、内容缺少思想性等问题;平台管理者亟待加强内容创新、传播效果和队伍建设,提高微信公共平台的建设质量和吸引力,更好地发挥服务育人功能.