威海发展滨海休闲度假旅游的研究

摘要

近年来我国经济技术不断发展，国力不断增强，国民收入日益增加，人们生活条件不断提高，人们对于旅游的需求也在不断提高，休闲度假旅游已逐渐成为旅游的主要形式。随着人们对滨海旅游的认识逐步深入，出现了一大批海滨旅游城市，滨海休闲度假旅游在旅游业中的地位日益重要。为了研究威海休闲度假旅游的发展，本文首先介绍了休闲度假旅游以及海滨休闲度假旅游的相关概念，继而对威海滨海休闲度假旅游的发展进行分析，以此了解其发展滨海休闲度假旅游的机会、威胁及优劣势，据此进行了威海休闲度假旅游的形象定位，最后针对形象定位提出产品开发策略和发展对策建议。%In recent years, the economy and technology of our country is developing, national strength, national income increasing, and people's living conditions continue to improve. The demand of tourism is also increasing, leisure and holiday-making tourism will become the main form of tourism. With the understanding of coastal tourism is gradually improving, the emergence of a large number of seaside tourism city, the status of the coastal leisure and holiday-making tourism in the tourism industry becomes more and more important. In order to study on the development of leisure tourism in Weihai, this paper firstly introduces the leisure and holiday-making tourism and the coastal leisure and holiday-making tourism related concepts, and then, in order to understand the opportunities, threats, strengths and weaknesses of coastal leisure and holiday-making tourism in Weihai, SWOT analysis is carried out. Besides, the image of leisure and holiday-making tourism in Weihai are positioning and ifnally put forward the product development strategy and development Countermeasures for the image positioning.