In the sudden rural public events, the public risk perception bias is an important factor to the public psychological panic. so the research of public risk perception bias and its influence factors is an important part of the research work. On the basis of defining the deviation of the rural emergency and public risk, the influence mechanism of the traditional culture and customs of rural society is analyzed, and the relevant countermeasures are put forward to improve the education level of rural residents, to promote the effective transfer of rural information, and to strengthen the communication between government and people.%农村突发事件中公众风险认知偏差是公众心理恐慌产生的重要影响因素,因此公众风险认知偏差及其影响因子的研究是突发事件管控研究工作中的重要一环。在界定农村突发事件和公众风险认知偏差的基础上,分析农村社会的传统文化习惯习俗等非正式制度对公众风险认知偏差的影响机理,提出相关对策如下:提高农村居民的教育水平;促进农村信息的有效传递;加强政府与民众之间的沟通。
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